![]() The move came roughly two years after Reddit introduced community points to the platform – digital tokens that users can win for participating in specific subreddits. To achieve this, the social media platform focused on creating the best possible user experience while reducing friction and delivering an integrated experience. According to Spasova, the primary objective of the move was to spur widespread adoption and help creators monetize their digital collections. Reddit’s foray into NFTs and collectibles started in 2022 when the company introduced a blockchain-powered collectible avatar featuring an NFT minted on the Polygon network. Reddit Launched Collectibles to Enable User Content Monetization Join our Telegram group and never miss a breaking digital asset story. Further, the developers launched fiat payment options for Web and iOS users, ensuring they can receive their avatars instantly upon buying. By keeping the assets on-chain, Reddit users can make various choices, such as reselling the avatars on popular NFT exchanges like OpenSea.įurther, Reddit also developed a non-custodial wallet known as Reddit Vault – which allows for a 30-second onboarding. The engineering leader said that the company’s user experience strategies used for Reddit’s Collectible Avatars resulted in more than 8 million users onboarding to wallets so far.ĭuring the speech, Spasova also explained how the company used the on-chain approach with Collectible Avatars to increase users’ freedom of use. ![]() Reddit senior engineer Mirela Spasova spoke at length at the Ethereum Community Conference (EthCC) event about the social media company’s plan to onboard millions of users to its blockchain-based digital collectibles. How Reddit Focused on Making Collectibles User-Friendly Reddit’s avatars are kept on-chain, allowing for greater freedom of use and the option to resell the assets on other marketplaces. Mirela Spasova, a lead engineer at Reddit’s Collectible Avatars initiative, said that the company’s focus on enhancing user experience has led to the onboarding of millions of users to its blockchain digital collectibles. ![]() Please consult our website policy prior to making financial decisions. ![]() Neither the author, Tim Fries, nor this website, The Tokenist, provide financial advice. ![]()
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